WHAT YOU BUY MATTERS
The fashion and clothes industry is the second largest polluter in the world. It uses more water than any other industry, apart from agriculture. Fashion consumers are co-responsible for the unfair working conditions of millions of people. But all together we can make a change. if both brand and consumer live by the following quote by Anne Lappe:
"Every time you spend money, you're casting a vote for the kind of world you want."
SOMETHING HAS TO CHANGE
Kioko was born from a deep felt desire to make clothes that children love to wear when out and about exploring, but which don’t compromise our social and environmental responsibility. This principle is at the heart of the Kioko brand, and it influences everything we do and every choice we make.
CREATING AN IMPACT
Producing clothes will always have a social and environmental impact on those involved in the process. Our mission is to make that impact positive (e.g. by paying our workers more then minimum wages and up to living wages those weeks and months they are sewing for us) and to minimise the negative effects (e.g. by combining materials with their reuse and recyclability in mind). The to-do list is never ending, but we are committed to a long-term relationship with sustainability.
We’re constantly on the lookout for more eco-friendly, fair trade or sustainable alternatives. We actively look for non-conventional materials which have a lower negative global impact, such as organic cotton, recycled polyester and organic wools.
Our first choice for materials is always organic and natural fibres, such as organic wool made from sustainably farmed sheep. If organic or natural,non gmo, fibre isn’t available, then we use recycled materials such as polyesters from ocean plastics, PET or recycled wool.
When we’re resourcing trims and other accessories we always look for the most feasible minimum order quantities and local production. We also believe that where something is produced should be taken into account when considering sustainability and the more locally produced something is, the better. We balance both commercially viable and honest practises and choose to produce in Morocco as we can have a positive impact on the families sewing for us, giving them opportunities for personal growth which they would otherwise not encounter.
For ethical and environmental reasons, we do not use skins, suede, fur, feathers, conventional wool with mulesing or conventional silk in any of our products or collaborations. For instance our fusible is cotton, and the glue is entirely vegan, which can't be said of regular mainstream fusibles used in shirts and for embroideries.
Kioko carries one of the most sustainable ranges on the Belgian market. We only label our children’s clothes as sustainable if they’re made from at least minimum 80% non-conventional materials. Most other sustainable clothing ranges only insist on 50%.